Fresha Fruit Juices

Fresha Fruit Juices chooses Sage 200 Evolution as their new business management solution.

Fresha Fruit Juices

Fresha Fruit Juices


  • fruit juice manufacturer and distributor

Fresha Fruit Juices is an Australian owned fruit juice manufacturer and distributor. The core business is the sale and distribution of its own range of products, and the re-sale of selected soft drinks, bulk water and coffee products.

Products are sold to the Route Trade which is made up of corner stores and kiosks. These products are also sold and distributed through licensed premises, hospitality, petrol stations, convenience stores and supermarkets.


Replacement of a no longer adequate entry level core accounting package with a business management solution to manage future expansion and processing requirements.


  • future expansion
  • multi-warehousing
  • inventory management
  • detailed reporting
  • business analytics
  • customer relationship management (CRM)
  • future online store

Fresha Fruit Juice’s  owner, Mr Brian Stevens, knew their existing accounting software would not serve the future requirements of a growing business.

Mr Stevens ordered a system solution needs analysis which identified the key requirements of the new system. These included multi-warehousing, strong inventory management, reporting and, importantly, interwoven customer relationship management (CRM).  This would facilitate the recording of critical customer information, relationships, process control and marketing.

As well, Fresha Fruit Juices needed an integrated, automatically synchronised mobile solution to quickly and simply capture van sales, often in remote locations.

The new system must facilitate business analytics and detailed divisional reporting across multiple warehouses and divisions including manufacturing, van sales, retail and wholesale.

A near-future requirement is a seamlessly integrated on-line store.


Fresha Fruit Juices chose Sage 200 Evolution which utilises Microsoft’s® robust SQL architecture. This enables the business to manage a greater volume of transactions with additional flexibility to handle future expansion and growth.

"At a glance I can see how much stock I have and how much I need to order. I can make decisions on the fly which will benefit the business going forward rather than making decision based on the past. I like the fact that we can add new functionality to Sage 200 Evolution and know that the program will be able to manage new requirements."
Brian Stevens
Owner, Fresha Fruit Juice

Sage 200 Evolution’s detailed Inventory Management module allows management to know current stock levels and locations at all times and make critical business decisions. 

Fresha Fruit Juices is able to prepare for peak times when stock levels can fluctuate. Sage 200 Evolution has a strong focus in Inventory Management with infinite price levels, a Discount Matrix module for those special price structures, Segmented Inventory, MUM (multiple unit of measure) plus Lot Tracking and Barcoding.

The Bill of Materials/Manufacturing module provides additional functionality and control enabling sub-manufacturing, wastage control and creates by-product detail.  Sage 200 Evolution automatically draws down raw materials from stock placing them into ‘Work in Progress’ and once complete, adds the finished product to inventory ready for re-sale. With a better understanding of stock, Fresh Fruit Juice are in a much better position to manage ordering and scheduling to meet manufacturing demands.

The Evolution Report Writer provides flexibility to allow the user to personalise reports to suit the business reporting needs. The Report Writer is interwoven throughout and combined with User Defined Fields (special fields) to enable much flexibility.

User Defined Fields can be added in any area of the system as required to enable capturing, enquiring and reporting personalisation. 

Business Intelligence Reporting (BIC) – dynamically links your data, taking your business beyond standard reporting functionality.  You can generate spreadsheets by simply extracting Sage 200  Evolution accounting data and converting it into an easy-to-read, graphic format. Sage 200 Evolution’s BIC retains report formats and makes them available for future use without spending many manual hours creating through traditional methods.

PDA Integration & synchronisation
Business Partner, Software Options developed a Personal Digital Assistant (PDA) to capture the van sales made on the road and some in remote locations. The solution runs on a PDA with a Bluetooth HP Printer.   Sales orders and invoices are seamlessly synchronized directly into Sage 200 Evolution.




Since implementing Sage 200 Evolution, Fresha Fruit Juices has  greater control over their inventory. Financial processes have been streamlined and management has a holistic view of the business. In the future, Fresha Fruit Juices is considering the introduction of an on-line store where distributors and customers will have the opportunity to purchase products through the web.